Finland’s most comprehensive fishing media with 130,000 followers

Kalastajan Kanava (Fisher’s Channel) is the most comprehensive fishing branch media in Finland for all fishing enthusiasts. The media offers fishing news, current documentaries, facts and tips about equipment and fishing techniques, insights into various fishing spots and methods, as well as stories about the fishers themselves at the core of the hobby.

The channel can be followed on Facebook, YouTube, Instagram, Threads, and TikTok, as well as on the online media kalastajankanava.fi. Kalastajan Kanava produces diverse video content, live broadcasts, articles, tests and a wide variety of other current fishing information for its followers on social media and its online platform.

Every week, Kalastajan Kanava reaches approximately 550,000 fishing enthusiasts through its channels. In total, Kalastajan Kanava has 130,000* followers across its social media channels. During the open-water season, the Kalastajan Kanava website has 70,000* monthly visitors. The web media is over 10 years old and reaches most of the active fishers in the country.

Kalastajan Kanava has a “sister media” relating to Finnish seafood, Kalaruoka.fi.

*Media data 9/2026

Kalastajan Kanava entrepreneurs Jyri and Anne-Maarit

Contact us

info (at) kalastajankanava.fi

Producer, Journalist, Content Strategist, CEO Anne-Maarit Sepling 050 5454014, firstname(at)kalastajankanava.fi

Head of Kalastajan Kanava, Journalist Jyri Kuusisalo 0500 415 779, firstname(at)kalastajankanava.fi

Miehet haukea uistelemassa

For Whom?

Kalastajan Kanava is aimed at recreational fishers of all ages who enjoy fishing and want to get ideas and tips for their own fishing. About 1.8 million Finns report fishing annually, and the number of active recreational fishers is constantly growing. Kalastajan Kanava is particularly effective at reaching men aged 25–55.

Promoting Enthusiasm for Fishing

Kalastajan Kanava promotes Finns’ enthusiasm for fishing and helps bring success to every enthusiast’s own efforts. Our goal is to improve fishing opportunities for youth and children, and to promote responsible, sustainable, and nature-respecting recreational fishing. The mission of Kalastajan Kanava is to enable learning regardless of a person’s starting knowledge and skills, to promote the experiential nature of fishing, and to unite and advance the fishing and fisheries industry as broadly as possible.

Collaboration? Visibility?

We strive to promote the fishing industry and contribute to the development of the industry’s services for the benefit of all recreational fishers. Partners have the opportunity to participate in the production of our series, or alternatively, we can create tailored content suited exactly for the purposes of the company. Content can be created only in Finnish or then the content can be spoken, subtitled in other languages as well.

What kind of content and collaboration do we offer?

  • articles

  • videos

  • live broadcasts

  • social media posts

  • social media campaigns

  • product launches

  • blog posts or advertorials for websites

  • trade fair appearances and presentations

  • product testing

  • royalty products

  • boat tests from a fishing perspective

  • advertising banners for websites

  • store and trade fair events

  • live chats

  • training sessions or courses, etc.

The produced content can be published either solely on Kalastajan Kanava, or additionally on the partner’s channels, or even exclusively on the partner’s own media.

You can also purchase ad space on our website, which can be linked to the partner’s content or, for example, to an online store. The ad concept and price are agreed upon as part of the collaboration.

We always report the visibility and results to the customer.

Family Business

Kalastajan Kanavan Jyri ja Anne-Maarit heittokalastamassa soutuveneellä

Photo: Timo Sarkkinen

Kalastajan Kanavan Jyri Kuusisalo hymyilee isolle ahvenelle

Kalastajan Kanava is an auxiliary business name of Eforte Oy and a main part of the company’s operations. Its sister media, Kalaruoka.fi, offers information, recipes, and tips for those interested in fish, fish dishes, and Finnish seafood culture.

The head of Kalastajan Kanava is Jyri Kuusisalo. He has over 35 years of fishing experience. He loves perch and pike fishing, as well as assembling boats with fishing gear and electronics. He enjoys also all kinds of modifying and tuning of fishing gear.

Jyri’s spouse, Anne-Maarit Sepling, acts as the producer of Kalastajan Kanava and the CEO of the company. She started fishing almost 20 years ago. Anne-Maarit is always eager to test out new forms of fishing. Anne-Maarit enjoys perch fishing the most during the summer and autumn.

Anne-Maarit and over a kilos perch.

Anne-Maarit and Jyri have written also two books: Kalastajan Tärpit and Ahvenen viemää.

In addition to the entrepreneurs, Kalastajan Kanava employs one media assistant, as well as several journalists from the fishing and fisheries sector on a part-time and project basis and video editors.

Editorial Team

Get to know the Kalastajan Kanava editorial team in more detail. Journalists Jari Rannisto, Anssi Leppänen, Tomi Valkamaa, Jyri Kuusisalo, Producer/Journalist Anne-Maarit Sepling, and Media Assistant Anne-Mari Heikkilä. Occasionally, the Editor-in-Chief of our sister media, Roy Norro, also produces content for Kalastajan Kanava.